Shipped title
Poly Drop
Tap to release the next polygon, then stack it into the bin before the pile topples out.
- Genre
- puzzle
- Build size
- 1.2MB
Your best creative is already dead. Ad fatigue kills it in under a week.
Inorganic builds playable ads engineered to convert: real gameplay, every network, fast iteration. Play our work below.
Effective creative lifespan in mature markets has fallen to under five days, and 84,000+ mobile advertisers are competing for the same auction every month.
Hero loop
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empty slot
The work
Play the work. Right now, in this browser.
Every demo below is a real, tappable build, not a video of one. Filter to your genre.
Shipped title
Poly Defense
Place towers on the open nodes, hold the lane, survive the next wave.
- Genre
- casual
- Build size
- 1.2MB
Four to six concept builds for named live games land here next. Want yours built first? We'll build one for your game, free.
4
shipped titles
Across Steam, itch.io and TikTok
2
HTML5 games live in-feed
Instant-load, size-capped, inside a social platform
8
ad networks we package for
Each with its own quirks. We handle the differences.
Industry figure, not our result
Playables convert at 8× the impression-to-install rate of non-playable formats for top-spending game advertisers, and 16× for everyone else.
Playables are now ~13.3% of impressions and ~56% of top-performing creatives (Sett.ai, Q4 2025). It's where the budget is going.
Why a studio
The hook is craft. Templates don't have one.
Playables live or die on the first three seconds. That's a game design problem, and it's the one thing your alternatives can't do.
A freelancer
- ✕ Quality varies build to build
- ✕ One to three networks, if that
- ✕ No support after delivery
A template tool
- ✕ Templates, not craft
- ✕ Nothing engineered into the 3-second hook
- ✕ The hook is the part that decides whether it converts
An in-house hire
- ✕ $75-130k/yr fully loaded (market range)
- ✕ Months to hire
- ✕ One person, one throughput
Us
- → A shipping game studio that makes games for a living
- → Every major network, packaged to each one’s spec
- → Real gameplay from your real game. No bait-and-switch
- → One accountable partner, on a recurring cadence
How it works
Brief on Monday. Built, packaged, QA'd, shipped.
01
Brief
You send the game, the geo, and what you’re running now. Fifteen minutes on a call.
02
Concept & build
We design the hook and the tutorial loop, then build it from your real game. Not a re-skin of a template, and not gameplay your app doesn’t contain.
03
Multi-network QA
Packaged and validated per network. ironSource and Unity want opposite behaviors; one build can’t satisfy both, so we ship the right one to each.
04
Iterate variants
Creative dies in under a week. Variants off a proven build ship fast, which is why this works as a recurring cadence rather than a one-off.
Turnaround commitment: empty slot
The plumbing
We know where each network bites.
- AppLovin
- ironSource / Unity LevelPlay
- Mintegral
- Meta
- Liftoff / Vungle
- Moloco
- TikTok
Base64 inlining adds ~33%, so a 3MB asset set lands at ~4MB against a 5MB cap. We budget for that at the start, not at packaging time.
ironSource wants autoplay on load. Unity wants you to
wait for viewability. Those are opposite behaviors, and one
build can't satisfy both. Mintegral needs
mtg.openurl(), not
mraid.open(), or the conversion doesn't attribute.
We handle the differences. That's the job.
And no fake gameplay. Apple, Google, Meta and TikTok have all tightened enforcement on ads showing gameplay the app doesn't contain. We build from your real game, which keeps you on the right side of that, and it's most of why a real game studio is the right vendor for this.
The studio
We ship instant-play games inside a social feed.
That's the same engineering problem as a playable ad: boot in a browser, in seconds, under a hard weight budget, with no install step. We've already solved it twice.
TikTok Mini Game
Poly Drop
HTML5, instant-load, in-feed, under a hard weight budget. The same engineering problem as a playable ad.
Link: empty slot
TikTok Mini Game
Poly Defense
Boots in a browser inside a social feed, no install step. We have already solved this problem twice.
Link: empty slot
We also make commercial games, which is where the craft behind a playable's hook and tutorial loop actually comes from.
Purrfect Alchemy Steam
WRITHE itch.io
Want to see what we'd build for your game?
We'll build one playable, free. You send the game, we send back something you can tap. No deck, no retainer, no call required to find out if we're any good.
Response-time promise: empty slot