Measured live from the frame
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Studio demo build
Chroma Sort
Tap a tube, tap another: pour matching colours together and chase every tube to pure before the reservoir runs dry.
puzzle
Your best creative is already dead. Ad fatigue kills it in under a week.
Inorganic builds playable ads engineered to convert: real gameplay, every network, fast iteration.
Creative lifespan in mature markets is under five days, with 84,000+ mobile advertisers bidding into the same auction every month.
Live demos
Play the work. Right now, in this browser.
Real, tappable builds, not videos of builds. Each one reports its own size and network requests while you play.
Measured live from the frame
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Studio demo build
Alchemy Bench
Drag a vial onto its twin to fuse it up a tier. Chain merges toward the legendary elixir before the candle burns out.
merge
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Studio demo build
Gridlock
Tap a ship whose lane is clear and it burns out of the bay. Clear the chain in front of the crimson hero before the blast door comes down.
puzzle
Measured live from the frame
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Studio demo build
Cloud Runner
Steer the crowd down the racing line. Green gates multiply it, red gates shrink it, then smash the finish wall before the storm catches you.
hyper-casual
Next on this shelf: your game. We build one playable free. Send it and see what comes back.
Get a free build4
shipped titles
Across Steam, itch.io and TikTok
2
HTML5 games live in-feed
Instant-load, size-capped, inside a social platform
8
ad networks we package for
Each with its own quirks. We handle the differences.
Industry figure, not our result
Playables convert at 8× the impression-to-install rate of non-playable formats for top-spending game advertisers, and 16× for everyone else.
Playables are now ~13.3% of impressions and ~56% of top-performing creatives (Sett.ai, Q4 2025). It's where the budget is going.
Why a studio
The hook is craft. Templates don't have one.
Playables live or die on the first three seconds. That's a game design problem, and it's the one thing your alternatives can't do.
A freelancer
- ✕ Quality varies build to build
- ✕ One to three networks, if that
- ✕ No support after delivery
A template tool
- ✕ Templates, not craft
- ✕ Nothing engineered into the 3-second hook
- ✕ The hook is the part that decides whether it converts
An in-house hire
- ✕ $75-130k/yr fully loaded (market range)
- ✕ Months to hire
- ✕ One person, one throughput
Us
- → A shipping game studio that makes games for a living
- → Every major network, packaged to each one’s spec
- → Real gameplay from your real game. No bait-and-switch
- → One accountable partner, on a recurring cadence
How it works
Brief, Built, packaged, QA'd, shipped.
01
Brief
You send the game, the geo, and what you’re running now. Fifteen minutes on a call.
02
Concept & build
We design the hook and tutorial loop, then build from your real game: never a template re-skin, never gameplay your app doesn’t contain.
03
Multi-network QA
Packaged and validated per network. ironSource and Unity want opposite behaviors; one build can’t satisfy both, so we ship the right one to each.
04
Iterate variants
Creative dies in under a week. Variants off a proven build ship fast, which is why this is a recurring cadence, not a one-off.
The plumbing
We know where each network bites.
- AppLovin
- ironSource / Unity LevelPlay
- Mintegral
- Meta
- Liftoff / Vungle
- Moloco
- TikTok
Base64 inlining adds ~33%, so a 3MB asset set lands at ~4MB against a 5MB cap. We budget for that at the start, not at packaging time.
ironSource wants autoplay on load. Unity wants you to
wait for viewability. Those are opposite behaviors, and one
build can't satisfy both. Mintegral needs
mtg.openurl(), not
mraid.open(), or the conversion doesn't attribute.
We handle the differences. That's the job.
And no fake gameplay. Apple, Google, Meta and TikTok have all tightened enforcement on ads showing gameplay the app doesn't contain. We build from your real game, which keeps you on the right side of that, and it's most of why a real game studio is the right vendor for this.
Past work
We ship instant-play games inside a social feed.
A TikTok Mini Game is the same engineering problem as a playable ad: boot in a browser, in seconds, under a hard weight budget, no install step. We've solved it twice. Play both.
Shipped title · TikTok Mini Game
Poly Drop
Tap to release the next polygon, then stack it into the bin before the pile topples out.
Shipped title · TikTok Mini Game
Poly Defense
Place towers on the open nodes, hold the lane, survive the next wave.
We also ship commercial games. That's where the craft behind a playable's hook and tutorial loop comes from.
Purrfect Alchemy Steam
WRITHE itch.io
Want to see what we'd build for your game?
We'll build one playable, free. Send the game; we send back something you can tap. No deck, no retainer, no obligation.